Success of websites is measured by their number of hits. If a visitor is satisfied, content is relevant and corresponds to the information he was originally looking for, he will return eventually, create a bookmark or recommends the site.

This principle of recommendation is a fundamental part of today’s search engine algorithms. Links from other sites mark the own contents as relevant and are subsequently rated like a recommendation.

Search engines now are part of every browser and are deeply embedded into their control concept. To rank high in those search engines and especially in the one of market leader Google, websites have to be optimized – with search engine optimization (SEO).

Search engine optimization is a medium-term cause due to the circle of recommendation concept and awareness and results do not appear over night. In addition to patience there are two pillars for a comprehensive search engine optimization, which can be actively influenced by the operator – content and technology.

First of all, contents of the website should be relevant and worth reading. At best, the associated acceptance leads to a link at another location by itself, the actual SEO currency. Search words of visitors are analyzed, keywords are determined and content is optimized accordingly.

On the technical side, many elements in the design and naming of links, the navigation and the layout can be optimized and an accessible development, compliant with current web standards, puts as few obstacles as possible in the way of search engine algorithms.