Thanks to Internet and network technology surveys can be conducted more flexible and faster than ever today. Opinions find their way back to the enquirer regardless of time and place, are automatically aggregated and analyzed. Naturally, all forms of online surveys have a lower inhibition level in common due to their anonymity.

Online surveys can make up a small part or the whole purpose of a website, from a short voting through to large-scale studies of institutes. Providers and delegated polling firms are increasingly interested in opinions from the web and reward their subjects with vouchers or credits.

Businesses gather their customer’s satisfaction and survey employees within the own intranet. Contents of e-learning courses are tested via electronic questionnaires. Online surveys as a form of customer feedback are valuable components of quality management for web providers in addition to automatic traffic statistics.

Thanks to the network medium, surveys can be enhanced by audio and video and associated with according questions compared regular paper. Progress bars inform the test subjects dynamically, also in case questions are skipped.

All data gathered over the course of the survey is registered automatically and can be analyzed, correlated and processed in numerous ways before the results are summarized in a final report.

As an alternative for an according website, shorter surveys can also be conducted via e-mail, which address the subject and save them a registration or login process.