Mobile use of the Internet jumped up over the course of the last years due to lower traffic costs, higher transfer rates and the evolution of terminal devices. Website operators follow this trend and increasingly offer custom editions or apps of their site, which are aimed specially at mobile visitors.

Apart from web sites, the mobile content market has matured and in addition to ringtone downloads also offers numerous applications now, which enhance the capabilities of the different terminal devices many times over and integrate mobile data transfer to varying degrees.

After an almost wasteful rise of resolutions, speed and memory of stationary hardware, developers now are faced with the reverse challenge to place contents into the small displays of mobile devices.

The reduction of resolution for the small devices with key or touchpad control naturally comes with a new operation concept. Escalating navigational elements of a regular site are reduced to the essentials and make room for static options.

Lean source code, abandonment of data intensive material and compression methods lead to less traffic, because depending on the user’s plan and speed of the terminal device every kilobyte still counts within the mobile sector.

Compliance of standards for accessibility results in a broad presentation within the various mobile browsers. In addition to the representation of regular content, the mobile placement and depiction of advertisement demand a new concept as well.